Genevieve Joan
THE STRATEGY QUEEN

Genevieve Joan

Marketing Communication Professional

Crafting strategic narratives that drive growth, build communities, and create unforgettable brand experiences

Book a Call
20M+Total Reach
8+Brands Served
20+Events
45%Sales Growth
Brand Strategy·
Growth Marketing·
Experiential·
Community Building·
The Strategy Queen·
Brand Strategy·
Growth Marketing·
Experiential·
Community Building·
The Strategy Queen·
Brand Strategy·
Growth Marketing·
Experiential·
Community Building·
The Strategy Queen·
6+
Years Experience
30+
Campaigns Delivered
5K+
Community Members
About Genevieve Joan - The Strategy Queen

The Strategy Queen

THE STRATEGY QUEEN

Crafting Strategies That Drive Growth

I'm a passionate marketing communication professional and brand strategist with over 6 years of experience helping brands tell their stories and achieve meaningful growth.

My approach combines data-driven insights with creative storytelling to build authentic connections between brands and their audiences.

From experiential campaigns to digital growth initiatives, I've had the privilege of working with diverse brands across industries, helping them navigate the evolving marketing landscape.

Brand StrategyGrowth MarketingCampaign ManagementCommunity BuildingContent StrategyExperiential Marketing
Selected Work

Highlight Reel

A curated selection of my most impactful brand campaigns and strategic initiatives.

Announce Africa
Community Building

Announce Africa

Event Ticketing Platform

GTM strategy, 5K+ community and 20+ events coordinated.

5,000+ community members

20+ events coordinated

GTM strategy launched 2025

JuliRose Hotel
Brand Strategy

JuliRose Hotel

Luxury Hospitality Brand, Port Harcourt

Launch strategy with premium brand partnerships and full PR campaign.

4 premium brand partnerships

Multi-city PR coverage

120+ room hospitality brand

Jazzy Burger
Experiential

Jazzy Burger

Burger Brand by Don Jazzy

Experiential street activation and GTCO Food Festival presence.

Multi-city activation

GTCO Food Festival

Thousands of touchpoints

WHAT I BRING TO THE TABLE

Skills & Expertise

A full-stack marketing toolkit — from building go-to-market strategies to running high-converting digital campaigns and cultivating engaged communities.

Strategy & GTM

GTM Strategy95%
Brand Positioning92%
Market Research88%
Competitive Analysis85%

Community & Growth

Community Building97%
Growth Hacking90%
Performance Marketing88%
Influencer Marketing93%

Creative & Content

Content Strategy94%
Experiential Marketing96%
Campaign Management91%
PR & Communications89%

Digital & Analytics

Digital Marketing92%
Social Media Strategy95%
Data-Driven Decisions87%
Event Coordination90%

Core Competencies

GTM StrategyCommunity BuildingPerformance MarketingBrand StorytellingInfluencer StrategyExperiential MarketingContent CreationPR & OutreachCampaign ManagementSocial Media GrowthGrowth HackingEvent Production

Tools & Platforms

Meta Ads
Google Analytics
HubSpot
Notion
Canva
Mailchimp
Hootsuite
Asana
Figma
TikTok Ads
Get In Touch

Let's Create
Something Amazing

Ready to elevate your brand? Book a strategy call or reach out through your preferred channel.

Connect With Me

Follow my journey across platforms

Catch me off the clock on TikTok @vievedigitaldiary for behind-the-scenes and whimsical content

Genevieve Joan

The Strategy Queen

© 2026 Genevieve Joan

All rights reserved